Month: August 2020

Mobile devices are quickly gaining in popularity and becoming one of the top platforms for viewing and interacting with websites. They are no doubt a huge consideration to website owners and businesses developing an online web strategy. Questions we often hear from clients are “Do I need a different version of my website for mobile viewing?” and “Do I need to consider building a mobile app?”

Mobile Websites

As a general rule, we believe businesses that are deploying a content-based marketing strategy should focus on their website and, if necessary, slightly adapt their existing website design for mobile usage. Standards-based websites designed with a mobile audience in mind will display and work successfully on most mobile devices with the latest browsers. More often than not, businesses who want to market their products and services online will choose to maintain one website for both mobile and desktop usage. In some cases, we consider delivering a slightly modified website layout using CSS or we develop a scaled down mobile version of a website that has been edited exclusively for the mobile user.

Mobile Apps

Mobile apps, on the other hand, are platform specific – meaning they are built and designed to run on one device and one device only. Apps are typically used if you want to literally “deliver” a product or service via the internet. In the app marketplace, consumers purchase and pay for apps that will perform specific tasks. Generally, apps are not designed simply for marketing. They are designed for delivery and are required if your program requires the use of device-specific hardware such as the camera or microphone.

A well-made app can provide a superior mobile user experience but they are very expensive to develop and maintain. And, they are platform-specific. For example, if want your app to run on the iPhone, Blackberry and Android, you will need to develop 3 different programs. So unless you are ready to keep up with ever changing mobile environments and their supporting development languages, it is just simply easier to maintain your website and optimize it for a mobile experience.

Bottom Line

If you are marketing your product or service and hoping to bring in prospective clients, you will not find them lurking in an app store. But you will find them online searching and interacting with websites and social media. Brand new clients who do not already know about you definitely use the web and websites to find services and products they need. So, if marketing or serving expertise-based content is your primary goal, websites are the way to go.

If your business is selling products, you need shopping cart software! E-Commerce websites provide you with a platform for selling.

There are literally hundreds of websites available to make your own e-store such as Big Commerce, ekmPowershop, Magenta,CubeCart

Most paid websites provide the hosting for the site, therefore problems are handled by the same people, giving you peace of mind!

The challenge!

Finding the right solution for your business demands!

All E-Commerce websites should provide at least the basics, Customer care, Inventory management, Marketing and Promotion.

We need to consider a few basic questions about what we want and how the E-Commerce Site can provide the solution to run our business.

• Is the store easy to maintain?
• Does it have features that you will never need?

Will you be paying a premium for unwanted content?

Does it provide statistic evaluation of purchase trends which can be used to boost sales!

Good Technical Support?

• These points should be considered when implementing your own Website Design
• Performance and usability, the site should load quickly, be user friendly with good quality images, readable text and easily navigated.
• The website design should be implemented with the target audience in mind.
• Shopping Experience, high quality images, text which gives an informative product description, including the basics like dimensions, number of items in a pack.
• Product Organisation, products should be categorised and sub categorided for ease of navigation
• Result filtering is a good option such as by price, customer ratings, other peoples opinions can give buyers extra confidence in purchasing

Shopping cart should be secure, easy to use and have a variety of payment options

Transaction Process should be customer friendly and informative

Customer Service should be excellent from providing invoice and tracking information to dealing with queries promptly and effectively.

Remembering the old addage – The Customer is Always Right!

Evaluate customer service from E-Commerce websites to determine if its user friendly!

Happy customers come back!

Is the shopping experience for customers pleasant?
Is the website simple to navigate?
Specific product search is quick and easy to use?

Is the checkout procedure fast and simple? Giving a variety of payment options

Is the Customer service good, email updates, tracked shipping information, queries answered promptly

A few simple questions which can help determine if you have a decent website on which to present your E-Store to the World

WordPress eCommerce based website can be done very easily so you do not need to be worried about a bit. There are lot of themes and plugins available to develop eCommerce website. I will discuss every details to give you proper idea about WordPress eCommerce website.

1. What is eCommerce website
2. Why eCommerce Website
3. eCommerce Website Builder
4. Best eCommerce tools in WordPress
5. Best WordPress eCommerce themes
6. Best WordPress eCommerce plugins

What is Ecommerce Website

Ecommerce website means where you can buy your products or services electronically on website as a buyer. As a seller, you can sell your products or services by websites. If you are selling something then you can create an eCommerce website to sell your products. If you want to buy something like laptop then you can buy it from a website and that website is called eCommerce website. You also can sell digital products like antivirus, software’s, themes, plugins etc.
Requirements:

1. Quality Product
2. Website
3. Payment gateway like PayPal
4. Delivery gateway like DHL etc.
5. Manpower to manage this system
   These are the first priority ideas for eCommerce business.
   Example: Apple, walmart, Microsoft etc.

Why Ecommerce Website

In this high technological world, everyone wants to save their times, energy and money. If you want to buy a laptop then you have to go to a shop. Then you have to pay for that laptop and then you can bring it to your home. But if there any chances to buy that laptop over internet which saves your time, saves some bucks and they will bring your laptop to you at their own risk then why do not you go for that.

To increase your product selling and market value and also brand value, you definitely go for eCommerce website.

Its easy to design and develop an eCommerce website through WordPress. So, you can develop WordPress eCommerce website easily which will increase your productivity.

Ecommerce Website Builder

Ecommerce website builder can help you build your eCommerce website easily with built-in features which is important for eCommerce .But if you go for developing it then it will be painful. For example: shopping cart, the platform, product management, cost managements etc. comes first. Ecommerce website builder can help you build your eCommerce selling with their site builder. Some eCommerce website builders list are below:

1. Shopify
2. Bigcommerce
3. Squarespace Commerce
4. Weebly Commerce
5. Volusion.com
6. Web.com
7. Wix.com etc.

Ecommerce Website Design

Numerous platform or CMS have some amazing and some common features for eCommerce website design. Shopify, bigcommerce and compared to them have software to build sites with extra features with exciting easy interface. But WordPress is very smart, free, reliable, easy. Using WordPress will reduce your cost. WordPress has well developed interface and widely used. You can get tremendous support by themes and plugins and many more extraordinary features contained.

WordPress eCommerce website is going to get five star because its easy to develop, almost free of all features. Compared to other eCommerce platform, WordPress is highly recommended. Megento or Joomla, Shopify and related websites are hard to develop and paid respectively. Shopify and others will give you subdomain but WordPress will give you full access for your own domain.

If you hire a developer to develop your eCommerce website using megento or Joomla then their charge will be high. But if you hire a developer for WordPress eCommerce website then the charge will be less.

Best WordPress Ecommerce Website Tools

• WordPress itself is free to use.
• Two most famous tools to develop your eCommerce website is WooCommerce and easy digital download plugin.
• Many free and premium themes are available. Lots of framework for premium themes with well customized admin area and many unbelievable features to make it easy. Example: Themeforest, Themify, Genesis etc.
• Many free and premium plugins are available. Well-developed and famous plugins are available. Both for free and paid to make your site secure and user friendly.
• Many tools available for secure payment on your site, which is premium version.
• Open source shopping cart are available.
• Many plugins available to manage your cost details and calculation that will help you understand your business and sales very well.
• You can use different currency to specific country.
• Your sales and earnings will be in graph, which will help you understand the market value.
• Discount code system available, which will gather more buyers for your business.
• An awesome feature that will send you text when someone buy your product.
• You can track your sales and earning from your both android and iOS devices.
• Payment gateway like PayPal, Payza and credit and debit card payments plugins are available.

Best WordPress eCommerce Themes

Some lists of best WordPress eCommerce themes are:

Themify Framework –
a. FlatShop,
b. PinShop,
c. Shopo,
d. MinShop,
e. ShopDoc.