Build Your Website Traffic

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There are many ways to build traffic to a Website, listed are some of the most common ones used on eCommerce websites.

Search Engines

Search Engines deliver more targeted traffic to websites than any other method. They also are the most cost-effective marketing tools. They have the best conversion rates to achieve your desired goal of any other marketing or advertising method. Whether they are or not, the search engines are accepted by the surfer as being independent, credible, and being objective when referencing sources.

When a surfer uses a search engine, they are usually looking for a specific source, product, or service. Surfers use search engines because they already believe that they are the best tool to locate the answer to their request.

More than 90% of surfers use search engines as the basic means to look for solutions to searches on the Internet. Thus, they generate a great percentage of the traffic to specific websites.

Users are familiar with how to use search engines and they find them quick and easy to use. Based upon keywords, a user may find you in several locations on the results page. For all of the above reasons, search engines drive targeted traffic to websites high on the search engine results pages.

In fact, searching is the second-highest use of the Internet after email. Over half of all users use a search engine. As many as three-fourths of Internet marketers list search engine positioning and optimizing as an effective way to obtain traffic to a website.

As a sales force, they are great as they list and create traffic to your site at any time of the day or night.

Search engines have the ability to promote and drive traffic to a site long after the initial search is over. They also have the highest returns on investment of any other advertising method due to their cost.

Every page of your website needs to be clearly legible to the leading indexes and search engines.

When you submit your website to the search engines, it may take from a day with Altavista to 8 weeks with Yahoo to be reviewed and ranked. The time may be related to the growth that the search engine is experiencing at that time. It’s also common to not be listed at all. This is why follow-up is crucial. You can then resubmit your site.

Search engines do not let you submit your page more than once per day.

Issues with submitting pages:

  • Submit each page? Many engines will not only index your main page but will look at links to your other pages and index them. They will follow two or more levels down the site. It may be necessary to submit each page individually to those engines.
  • If you create pages that link to your home page but are not linked back to in return, you will need to submit those pages individually or create a page with links to each of your doorway pages.
  • Make sure everything is ready. Be careful about submitting your pages prior to all of your pages being complete. Many spiders at search engines will not try again if they can not find your links to your home page or other linked pages.
  • If you submit too many pages at once- some search engines have been noted to start watching for submittals of too many pages at once. They may limit how many pages you can submit per day or week.
  • It is recommended that you always be cautious and submit only as many variations of a page as is absolutely necessary to achieve what you desire.

SEO Can Create A Better Website

Trying to figure out all of the best ways to improve your website and expand your online business can be a challenge. If you are not experienced with Marketing online, it can produce an additional list of challenges that you will need to meet when you want to help your website reach its goals online. One of the best ways to learn more about Marketing online can be to learn how to use SEO and how it can work for you. Many website owners usually try a lot of different Marketing plans before they find one that really works. The one that they usually find to be the most effective is SEO.

One of the benefits that you can find with SEO is that unlike a lot of other marketing methods, it is not expensive and you do not need to have a big Marketing budget for it to work for you. If you are willing to devote the time and energy that it takes to get started with using SEO, you can be on your way to reaching your goals online. If you are familiar with SEO but are not sure how you can use it to make your website better, here are a couple of ideas to help get you started.

First, take a good look at your website and see what areas you could improve on if you added in more content or articles. Once you identify the areas and pages that you see could use more content, you can start using SEO in relation to your business – more particularly, in your content.

Next, after you have created the list of keywords that you think are going to be the most descriptive of your products and you have an idea of the content that you want to use, you can then begin to test out your keywords to see how they are performing in the search engines and where you can expect to see your website show up in the listings of search results. There are tools online that you can find to help you choose the best keywords and to see how those keywords are doing with the search engines. If you find that some of the keywords you have chosen do not seem to be very effective, you may want to start choosing others or modify the keywords to make them more effective.

When using SEO in your web content, you want to make sure that you are only using content that is related to the products that you are selling on your website and that you choose the right kind of content that is going to be informative to your customers and give them some helpful information when they go to your website. You can use the keywords in the titles of the articles or other content that you are using, and you can also use the keywords in the ads and links that you are going to be posting on search engines. Using the same keywords throughout your ads, links, and content that you have on your website are all great ways to help improve your search engine rankings.

Not only can SEO help you get better search engine rankings, but it can also help you reach more of the people that you are trying to target. When you create new ads to post online, you can use the SEO keywords to help target the audiences that you need to reach by trying to use the best keywords that people are most likely going to be searching for that are interested in your products. This also creates a better way for you to reach the customers that want to see what you have on your website and be able to easily find it, simply by following the link in the ad you have posted. If you really want this to be effective for you, you should try to find the best places to place your ads online that are going to be seen by the groups of people that you are targeting.

Tips For New Website Builders

Do you have a website in mind that you want to build that is going to set the world on fire (not to mention your bank account)? Prior to building it, there are a few important things to take into consideration that will help get your site listed on page one of some of the popular search engines.

By following these SEO tips for you, you will be giving yourself a much better chance and put you much closer than 75% of the other websites that are simply put up on the internet without any planning at all. So, before you create your site, plan it out.

Here are a few SEO tips for you to gain superiority over a lot of the others

SEO Tip #1. Finding a niche by doing keyword research and narrowing down your main, broad keyword to one that is more targeted and more relevant to what your site will be about. Here’s an example: If your main subject and the broad keyword is basket weaving, for instance, that’s a very broad keyword with a lot of search results and is very competitive. However, if you were to choose something like “basket weaving instructions” or “learning basic basket weaving” this will cut the competition down dramatically and it also contains the main keyword “basket weaving”.

SEO Tip #2. Once you settle on a specific keyword phrase, choose a domain name using those specific keywords. As in our example above, you could choose learning-basic-basket-weaving.com. Finding the right keyword and selecting a domain name shouldn’t be done too quickly. Taking your time here will make a huge difference in the long run.

SEO Tip #3. Once you’ve chosen a broad keyword, go to the Google Keyword Research Tool and type it in there to get keyword suggestions that are less competitive. Make sure that the keyword phrase you select has over 100 searches a month. Next, take the keyword phrase that you’ve selected and type it into a Google search with quotation marks to see how competitive it is. The results should be under 10,000. If they are higher, then go back to the keyword research tool and try another phrase. This type of research is very time-consuming, typing in hundreds of keywords just to see what the results are. Another viable alternative is to get a good keyword tool that will automate the process and get your statistics for you almost instantly.

SEO Tip #4. Now that you have your site built with your keyword domain, its time to optimize it with a title, description, and keywords. adding your title is very easy and should contain your main keyword in it and be short. The meta description should also contain your main keyword once or twice and be a short description of the site itself. The meta keywords should, of course, contain your main keyword plus other closely related keywords that you found using the Google Keyword Research Tool.

SEO Tip #5. In the body text of your site, use your main keyword phrase near the top of the text on the page and near the end of the page a few times. The rule of thumb here is to not overuse it but to only have it be between 3% and 5% of the total text on the front page of your website. This will give your page visitor a good first impression and make the search engine spiders happy too.